Friday, 12 September 2014

Sales Promotion Through Digital Discounts

Photo by: Getty Images

The rapid rise of the World Wide Web has brought along with it the rapid decline of print media. Various resources availed through print mediums are now offered online. Reason being that the internet is more efficient and more convenient. This evolution in human behavior has brought about the age of digital discounts. No longer does one need to carry around a hoard of paper clippings. One can simply receive a concession on their purchases via web.

E-Mail Integration

Marketers that promote rebate deals often use potential buyers e-mail addresses to keep them up to date and aware of the concession coupons that are being offered by various vendors. They attempt to personalize their offer by allowing the recipients of the e-mails to feel that they are among the select few that are being offered a given concession. Their approach is to propagate a feeling of exclusivity that attracts buyers.

Eye Catching

Marketers invest a lot of time and effort in designing visually appealing online coupon codes. They attempt to design their promotional codes according to the psyche of the targeted market which they believe will buy the given good or service they are promoting. Other than attractive coupon designs they also include logos of the respective producers of the good on sale and images of the product itself as well.

Social Networking

Most online coupon websites include tabs or buttons that provide direct  access to various social media networks. This allows marketers to encourage potential buyers to up load various discounts on their accounts. This in turn creates awareness among the contacts in each potential buyers social networking accounts.

Tracking Promotions

Online rebates also prove useful in allowing marketers to track the success level of a given deal.  As each promotional offer reaches its expiration date marketers determine how successful the campaign was. This allows marketers to adjust their online coupons to be more successful. This code that comes along with each digital coupon not only identifies the merchant of the  coupon when submitted at the point of sale but also allows them to benchmark the progress of a given coupon from its initiation to its utilization. is the most reliable source for receiving online concessions.


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